La Salle
Redesign website
Role
Year
Category
Tools
Branding,
UX/UI-Design
2021
Restaurant
Adobe XD,
After Effects
The renowned restaurant La Salle is located right next to the prime tower in Zürich. An elegant, upscale establishment with excellent French and Italian cuisine and high-class interior design, that can not only call the people in the law firms and various agencies surrounding the area it’s taste tester’s and connoisseur’s but also various travelers, visiting the area.
Mobile Website
Homepage:
Mobile Website
subpages:
Briefing
In this fictional web-redesign, I had the assignment to find a new and modern look and feel for La Salle. At the time of this project’s execution the existing website was somewhat over filled with information, had an unclear structure and was only designed with the desktop screen in mind and was therefore unresponsive.
Process and challenges
Considering how first-rate the restaurant is, my initial idea was, using photos of the beautiful space, which is a former shipyard, to go for a minimalistic, chic look. Yet, I wanted the website to reflect the buzzing area the restaurant is located in, and it’s versatile, upper-class customers.
Looking through the pictures and content on their old website, I found ones of beautifully arranged dishes, which I used to create a vibrant, young color palette. This palette I combined with the existing content and a simple, minimalistic UX-Design - mobile first - approach.
Site-Structure notes:
Wireframes:
Branding
Logo Redesign:
Moodboard:
