Superbloom Festival
Stage screens
Role
Year
Category
Team
2D-Animation
2022
Festival
Die Gestalter AG
The Superbloom Festival in Munich, Germany is good music, paired with art and various worlds of experience. The festival has been around since 2019 (with a two-year corona break), and was able to unleash this year. Not only young and old meet here, but also a wide range of interests, tastes and lifestyles.
Briefing
Four animations were needed, to announce the artists to the main stage, of the Superbloom Festival teasing their appearances, shortly before starting their performance. They would be the used for all artists playing on the main stage.
Die Gestalter AG had created the corporate design, so my task was to use colors and elements to come up with the right way to attract and entertain the waiting audience for a few minutes before they could see the performing artist.
Process and challenges
The Superbloom design world was a colorful, versatile and exiting. I printed all the elements I had available to use for my animations and laid them out before me to think about ways they could move.
The four animations had to be animated with different elements upholding the same level of motion and storytelling. The names had to appear latest, after five seconds.
Second Animation:
Third Animation:
Fourth Animation:
Solution
Two animations focused on flower elements and two on more geometrical ones to make sure there would be a good range of diversity.
Storyboards:
