FREITAG F-Cut: Design Your Own Bag
Case Video Best of Swiss Web
Role
Year
Category
Team
2D Animation, Editing, Sound
2023
Video
DEPT Swizerland AG
For the Best of Swiss Web Awards 2023, I created a case video for FREITAG F-Cut, a website designed by DEPT Switzerland AG. The goal was to engage the audience on award night and secure their vote for the Audience Award. The video effectively highlighted the platform’s innovative approach, storytelling, and design, ultimately helping us win the Audience Award and secure second place overall.
Live: f-cut.ch
Approach & Execution
F-Cut is an interactive platform where users design one-of-a-kind bags from recycled truck tarps. To showcase its uniqueness, I crafted a high-impact video that:
✔ Tells a clear, compelling story of the platform
✔ Uses dynamic visuals & sound to engage the audience
✔ Highlighted the seamless UX/UI of the website
With a fast-paced edit, strong storytelling, and an emphasis on the tools possibilities for personalization of a FREITAG bag, the video created an immediate emotional connection and excitement for voting.
Impact & Results
🏆 Winner of the Audience Award at BoSW 2023
🥈 2nd place overall in the competition
The video successfully delivered a powerful pitch, engaged the audience, and helped secure a major win for the team.
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