Thesis Slam!Gallen
website and social media redesign
Role
Year
Category
Team
UX-/UI-Design, 2D-Animation
2022
Art & Culture
Die Gestalter AG
Slam!Gallen is a spoken word association, located in St.Gallen and organizes poetry slams in east-south Switzerland. The events usually occur in one of St.Gallens many bars, clubs or concert locations.
Poetry Slam is a poetry competition. Poets share the stage in order to present their texts to the audience as excitingly, as rousingly, as loudly and quickly as necessary and as empathetically and sweetly as possible.
Briefing
With an interactive concept, website redesign and social media animations, I re-conceived Slam!Gallen's digital presence on the web and social media. This fictional project was my thesis to complete my interactive media design apprenticeship. The aim was to show and reflect the art of spoken word in SlamGallen's website and their social media advertisements through using a digital concept.
Mobile landing page with interactive concept:
Desktop landing page with interactive concept:
Process and challenges:
Interactive concept
Mobile and desktop website
The home site includes poetry slams of past events in the form of their titles and the effect, that when hovered the user is able to interact with the work through hearing the poets voice, reciting their performance. Throughout the website, I made sure to design it with the priorities of the user in mind.
For instance, most people using the website would want to buy a ticket for the next event, which is why I ensured, that they would find tickets as a button in the menu included and easily accessible.
Brainstorming:
Low-Fi wireframes landing page with interactive concept:
Process and challenges:
Social media advertisements
The animated videos teased Slam!Gallen's next events through showing the poets, who would perform. The intro with the logo animation is used in every video. I created the animation to be used as instagram post and story.
Social media animation, instagram post and story:
Storyboard instagram post and story:
